A new company or product really starts to exist when a name becomes associated with a design, a logo, a color that creates a unique connection in the publics mind. The secret is to find the right style to reflect simply but definitely your brand! Dive in the semantic and visual fields associated with your business and clients to find the key elements making your design personal and meaningful.
And once you find the visual essence of a brand , you can develop its style to all your medium adequately.